Kendrick Lamar ‘s longtime label boss Anthony ‘Top Dawg’ Tiffith has already got the waiting crowd excited for new music from the Compton rapper in 2020. During a live Instagram session, he announced that new music was coming “soon” and asked fans to be patient.
Almost two years later, Kendrick Lamar ‘s big comeback is actually imminent. We have summarized everything that has leaked out so far about the successor to ” DAMN. ” here.
Kendrick Lamar brings “The Heart Part 5” as a foretaste
Deepfakes of living and dead Black personalities and a Kendrick Lamar performing almost in the style of a beating heart: This is the video for ” The Heart Part 5 “. It is the Compton rapper’s first single since 2018. The whole thing comes with a sample of Marvin Gaye’s “I Want You” and once again underlines Kendrick’s artistic claim.
Kendrick Lamar kommt mit “Mr. Morale & The Big Steppers”
On May 13th, pretty much every rap fan is watching what Kendrick Lamar has hatched over the past few years. Then his fifth album “Mr. Morale & The Big Steppers” will be released. He announced this via the website oklama.com .
As far as the cover for the upcoming release is concerned, however, you have been in the realm of speculation so far. The artwork for “DAMN.” and ” To Pimp A Butterfly ” were created in collaboration with Vlad Sepetov. Kendrick has now deviated from that line. The cover of “Mr. Morale & The Big Steppers” was photographed by Renell Medrano. Kendrick himself posted it.
A farewell double album?
Kendrick Lamar and label Top Dawg Entertainment part ways after the release of “Mr. Morale & The Big Steppers” . In August 2021, Kendrick announced his decision. A picture now indicates that he will soon open a double album. On a book cover with the album title, he presents two CDs labeled “Steppers” and “Morale”. Also read “Master Copy”.
Will Kendrick Lamar’s new album rock?
In January 2020, a former employee of Billboard Magazine gave the first hints about the musical direction of the record. He teased “rock sounds” for the project and stated that the album’s production was basically complete. At the same time, he also pointed out that this does not necessarily have to result in an early release. He should be right about that. It will soon be revealed whether this also applies to his musical teaser.
Thundercat confirms its cooperation
To date, only Thundercat has acknowledged its involvement in the new Kendrick release. In an interview with a Japanese fashion brand two years ago, he said that he was working on the new album.
Thundercat has made its mark on the last three Kendrick albums. King Kendrick obviously enjoyed working with the musician. It wouldn’t be surprising if Thundercat’s influence also shows up on “Mr. Morale & The Big Steppers”.
By the way, the last musical exclamation mark in track format was left by Kendrick together with his cousin. He and Baby Keem dropped ” Family Ties ” in 2021 – the collab won a Grammy in 2022.
pgLang for Kendrick Lamar
For the campaign surrounding the long-awaited project, Kendrick brings his own creative agency pgLang into position. In March 2020 , he presented the company to the public with mysterious clips and no less ambiguous Instagram posts. Dave Free is on board as a business partner. It was the first time he’d ever tapped into his social media reach in what felt like forever.
The promo for “Mr. Morale & The Big Steppers” is now running with and through pgLang. As early as the official announcement, the company’s logo was clearly visible on the downright formal letter. Apparently part of the album rollout is creating confusion. On oklama.com, for example, you have recently been confronted with a confusing number of folders that lead nowhere.
But not everything that concerns pgLang remains so cryptic. A sneaker collab with Converse was recently presented.