Jack Harlow has teamed up with KFC for a year-long partnership aimed at targeting a younger audience.
Jack Harlow is planning a number of activities as part of a partnership with the KFC fried chicken brand. Activities include branding campaigns, a social media presence, menu item launches and exclusive experiences, aimed at ” ushering in a new era for the iconic fried chicken brand, which will be full of surprises for fans. over the next year. “
“Growing up, I always dreamed of being Kentucky’s greatest upcoming artist,” Harlow said in a statement. “Now I’m teaming up with @KFC, Kentucky’s biggest upcoming brand. Next year we are going to do great things together. “
Jack Harlow is returning home this month as part of his No Place Like Home tour, during which he will perform in five Louisville venues on five dates. show this Tuesday, December 14, at the Louisville Palace Theater, fans will have the chance to purchase a personalized KFC chicken sandwich with Jack Harlow wrapping from a food truck.
Social action, beyond a partnership
Following the recent Kentucky tornadoes that killed 74, Jack Harlow , KFC and its parent company Yum! Brand s also joined together to donate $ 250,000 to the American Red Cross for relief efforts.
” It couldn’t have come at a better time as the state needs our help more than ever in the wake of last weekend’s devastating tornadoes,” added Jack Harlow. “Together we will donate $ 250,000 to @americanredcross to support relief efforts. I ask you to give all you can to help those affected by this tragedy. “
This is not the first time that Jack Harlow has partnered with KFC for social action. In October, he announced donations to Louisville MPED, The Center for Women & Families, Grace James Academy, The Louisville Urban League and Metro United Way organizations, to which KFC has also contributed.
“Louisville is more than just an area code to me,” he said at the time. “ She means everything to me. It is the foundation of who I am. I’ve spent my whole life fantasizing about being someone who could put the city on a pedestal. It is important for me to circulate positive energy in the city. […] Things are not easy at the moment and I feel very privileged to be in the position I occupy. I feel responsible for giving back and helping to lead the way for others. “