Kendrick Lamar has decided to entrust the management of his career to Anthony Saleh, manager of Nas, Future and YG.
Kendrick Lamar has decided to make some changes in his entourage. After announcing that his next album will be his last release on Top Dawg Entertainment, he changed teams regarding the management of his artistic career. Formerly under the responsibility of former co-president and producer / director of TDE Dave Free, the management of K. Dot now falls to Anthony Saleh, CEO of Emagen Entertainment Group.
Kendrick thus joins other big names like Nas , Future and YG within the team of Anthony. This choice could be motivated by the creative freedom that Anthony offers his artists, a bait which Kendrick absolutely cannot resist. “I want [my artists] to have full control over their creative contribution and allow me to do what I do best which is run the business and sell whatever is created, ”Saleh said. in an interview with Forbes in 2016.
Kendrick’s new manager has already taken his job seriously giving strength for Kendrick’s next big headlining performance at the Day N Vegas Festival on Friday, November 12.
His activity caught the attention of the HITS Daily Double, which posted the following in its roundup of music industry news: “ Kendrick’s new manager touts the hip superstar’s first American show. hop for years with a huge commitment to Vegas. Bet everything on the K. Dot ”.
Veteran rap reporter Elliott Wilson expressed his surprise on Twitter on Monday, November 8, at the transfer news by sharing the HITS Daily Double post and adding the following: “ Didn’t know my guy Anthony Saleh @ Dude_Br0 managed Kendrick Lamar. Wow. Big movements. Congratulation. “.
Quarrels between Lamar and his former manager?
Kendrick Lamar and his now former Manager have no apparent problem. Already, Kendrick owes his entire career to Dave Free, who introduced him in the early 2000s to the founder of the Top dawg label, Anthony Tiffith. Then, they are both co-founders of the creative company pgLand which they launched in March 2020. Kendrick and Dave are also the production duo for the award-winning video The Little Homies. Needless to say, they certainly work together on many other projects in silence.
Anthony Saleh allows himself a new challenge
If he participated in the success of Nas, of which he became the manager when he was only 23 years old, he allowed Future to relaunch his career when he recovered him in 2014 after the disappointment of Honest. With Kendrick, he has to take up a challenge of constancy and continuation of success always growing in the career of Kung fu Kenny.
Kendrick is busy for his comeback
Kendrick is still preparing what he calls to be his last album on TDE. But in the meantime, he has appeared three times on his cousin Baby Keem’s debut album. Most importantly, on the track, Family Ties used lyrics that still suggest that the dispute with Drake is still alive. We will have the confirmation a month later when Drake responds with his bars on No Friends In The Industry. Accidentally, Ye confirmed this rumor of a still-ongoing dispute most recently on Drink Champs.
Kendrick’s very last appearance was on Terrace Martin’s Drones album released on November 5th. Alongside legend Snoop Dogg, Terrace Martin, Ty Dolla $ ign and James Fauntleroy, Kenny performed on the album’s eponymous track.