Morgan Wallen breaks the record for the best-selling album of the year despite his racist comments.

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Criticized at the beginning of the year for its racist remarks,  Morgan Wallen’s “ Dangerous ” project  becomes the best-selling album of 2021. The opus thus precedes the efforts of Olivia Rodrigo, Drake, and even Adele. Many fans do not yet realize this twist.

“Dangerous” sold over 3 million copies

Wallen’s latest album, Dangerous: The Double Album has sold over 3 million copies. It effortlessly eclipses  Rodrigo’s critically acclaimed “ Sour ”  album  and Drake’s highly anticipated Certified  Lover Boy project  . In fact, this sales statistic came as a general surprise as   Dangerous surpassed Adele’s 30th album, which sold 1.4 million copies.

Likewise, it should be noted that the racist crisis of the Dangerous album is the result of a “  72-hour binge  ” by its author. Indeed, Wallen had to spend 30 days in a substance abuse rehab center after his rant went viral. The artist’s behavior prompted his label, Big Loud Records, to suspend his contract. Then the big music chains were forced to remove his songs from the rotation. Additionally, Morgan Wallen has been banned from AMAs and CMAs for his outburst.

On the other hand, the repercussions only reinforced its notoriety with the public. In fact, the figures show a 1,220% increase in digital album sales and a 327% increase in song sales immediately after the incident. In a media release, Wallen spoke on the subject to Good Morning America. “ Before this incident, my album was already doing well. He was already well received by critics and fans alike. My team and I have noticed that every time the incident happened, my sales have spiked ”. said the singer. Everything suggests that what needs to be done to increase sales is to engage in a racist rant.

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