The Rolling Loud California will be held from Friday December 10 to Sunday December 12. As was the case in New York, the festival is teaming up with sportswear brand Kappa for a collaboration.
The collection is inspired by California, and the seven pieces that make it up include tracksuits, football and goalie jerseys, sweatpants, hoodies, snapbacks, caps and even slides. Unique Mitel. The clothes have been on sale since Tuesday, December 7.
A festival focused on Social Justice
In addition to the new collaboration with Kappa, Rolling Loud California also announced on December 2 that it is working with the Black Music Action Coalition on a number of social justice initiatives, including debates and fundraisers that will take place. during the three days of the festival. “The artist community with the audience, influence and power to force this nation to deliver on its promises,” BMAC co-founder Prophet said in a statement. “Artists have always provided the soundtrack that has inspired or brought about change in this world. As others turn down the volume around the issue of racial and social justice, we salute a company that is ready to continue making a loud noise! ”
Following him, Tariq Cherif, CEO of Rolling Loud added: “ Rolling Loud is proud to use its platform to help the Black Music Action Coalition in its mission to maintain the fight for racial and social justice. Hip-hop is rooted in the community and it’s important that all members of the culture do their part. “
Rolling Loud California kicks off on Friday, December 10 at the Nos Event Center in San Bernardino, California. Headliners include Kid Cudi , J. Cole, Future, Kodak Black and a special performance by Chris Brown and Young Thug as Slime B.