NAS provided curious visitors to admire the new BMW Art Basel with a much appreciated service.
Artists and celebrities often make a profit by combining the music they make with advertising contracts and performances for various events.
If Ye has almost cemented the competition with his own Yeezys, others still lend their image to the creations of other companies. NAS thus left its mark on BMW’s Art Basel.
The legend was on the side of Miami Beach for the evening of presentation of the latest invention of the BMW brand. It was last Tuesday and in the presence of other celebrities such as Victor Cruz , former NFL player.
NAS not just a guest
NAS did not attend. He took the microphone for a memorable artistic performance. He performed for the first ever BMW Art Basel World Night at Herzog & de Meuron’s 1111 Lincoln Road parking lot in Miami Beach. His performance was to celebrate the unveiling of the BMW Concept XM car. This car is the most powerful and the first electrified vehicle to be produced in series.
No time to admire the car
NAS did not have enough time to admire the four-wheeled vehicle. Apart from his performance, the conductor of the event had planned the presentation of a sculpture by artist and sculptor Kennedy Yanko, based in Brooklyn, New York. This sculpture was specially created for the event. Entitled “Intrinsic Sage”, this work of art was inspired by a conversation with NAS and then the power that a person’s words can have in innovation.