Rick Ross buys billboards to promote his album Richer Than I’ve Ever Been.
Rick Ross is about to release his eleventh album Richer Than I’ve Ever Been. The Floridian is betting big on this album and he puts all the chances on his side for a successful album release on December 10, 2021. He marks his territory by increasing his presence in Miami.
Advertising posters to advertise the colors
If Meek Mill had decorated the transit buses with the cover of his album Expensive Pain, Rick Ross decided to flood Miami with billboards with different messages, all inspired by the new album. Tuesday, November 30, 2021 woke up the inhabitants of this region with new registrations from Rozay.
It read on a sign “ Talking about dollars, how I touch it, it’s like profit ”. Another sign read as a message: “ Until you see success, you consider Roguish ”. Rick Ros really did go for it by installing other signs with other messages but each time with the date of December 10th clearly marked at the bottom of the poster on the sign. We could also read ” I want to see my friends at the top of the mountains ” or ” They call it” pandemic “when that is really life .”
A truly tailor-made communication plan
Rick Ross wants to do better than his previous album. Port of Miami 2, released in 2019 features 15 tracks and debuted at No.2 on the Billboard 200, selling over 80,000 album-equivalent units in its first week. To do better, Rozay came up with a pretty huge communications plan. Since 2020, he already mentioned this new album at the release of the Pinned To The Cross project.
In early November, the founder of Maybach Music Group was a guest at a Miami Heat game. He revealed on this occasion December 10, 2021 as the release date of the album. The Miami Heat allowed Ross to use the team’s jumbotron to make the announcement while also gifting him the new Miami Heat City Edition jerseys for the 2021-2022 season.
“ This album is special to me in a lot of ways, as a teenager they don’t see the value of maturity and growth, ” Ross said of the album’s impending arrival. He reiterated that wealth is not only material and that his album addresses a part of recognition. “Imagine being 30 and broke, but in reality life is just beginning. Every day I’m able to breathe this delicious oxygen is really the reason I’m richer than I’ve ever been, my 11th studio album… I’m excited . “, He had declared.
It arouses the curiosity of the fans when with The Bakari Sellers Podcast, Rozay declares: ” I really think this is the best album “. He explains this comparison in detail by saying, “I am making progress every day. The words I use, the positions I am in. The things that I am able to say. Some of the things I say on the album are going to separate this album from the rest. “
A first extract released in less than a month and still no tracklist
Rick Ross has his own way. He created a sensation when he released the first single from this album on Friday, November 12. This is a collaboration with 21 Savage from Atlanta and singer Jazmine Sullivan from Philadelphia on the track Outlawz. Since that time, we haven’t had any feedback. Rick Ross still maintains the fervor by keeping the tracklist of this album so far.