This Friday, November 19, Orelsan released the fourth opus of his career. Entitled ” Civilization” , this 15-title project was eagerly awaited by the public. After three days of operation, the first sales figures have come out. And we can say that they are impressive.
” CIVILIZATION ”: 94,306 copies already sold
4 years after the album “ La fête est finie” and 3 years after “ Epilogue” , the reissue, Orelsan decided to release his new album “ Civilization ”. A project that had already been awarded a gold record even before its release thanks to pre-orders. And thus, it is without great surprise that the opus benefited from a very nice reception on behalf of the listeners.
In fact, in just 24 hours, the project had already accumulated more than 10 million streams on Spotify France, thus becoming the 2nd best start of the year on the streaming platform. Even better, after only three days of operation , the opus has sold 94,306 copies, including 16,781 in streaming, 74,600 in physical and 2,925 in digital. A new record which is well beyond that achieved with his previous opus called ” La fête est finie ” which sold 96,974 copies in one week of operation .
And at this rate, ” Civilization” should cross the 100,000 sales mark at the end of the first week of operation, which will allow it to obtain a platinum record. We can say that the return of the Caen rapper is a huge success.
A new record for Orelsan
With this big performance, Orelsan has just signed a new record in French rap formerly held by PNL. Indeed, in 2019, the group unveiled their album ” Deux Frères ”. A project that had sold 74,223 in three days. And it is this score that the Caen rapper has just beaten widely.
He thus achieves the best start in the history of French rap. According to observers, Orelsan could well also supplant the colossal figures garnered by the Tarterêts group after the fateful first week of operation. A week during which the Ile- de- France tandem had sold 113,214 copies of their aforementioned project.
With the marketing strategy put in place by Orelsan and his team, they could well beat this record. As a reminder, he revealed this Saturday that he had put on the market 5 gold versions of the album “Civilization”. Gold editions which give the right to a very nice surprise. A new marketing technique which should increase the sales of the album.
We therefore meet next Friday to analyze the figures of this fourth project of the 39-year-old rapper. We can say that what is happening now is quite simply historical.