Some of you will probably know the term “Patek” or the real name “Patek Philippe”, even if you don’t even know what it is about. After all, the name of the Swiss luxury watch appears in countless rap lyrics. One can say that hip hop has a real fascination with Patek Philippe watches. But what does the president of the company actually think about it? He recently revealed this in an interview with the Handelszeitung  .

“My father would have been surprised”: Patek Philippe President Thierry Stern talks about rappers and watches

Thierry Stern, the president of the family business, is asked by the interviewer if he “doesn’t mind” that rappers “pray up and down” the clocks in their lyrics and pose with them. He replies that his father would have been “very surprised” at the time. Although Stern himself doesn’t like it when Patek watches are used as mere status symbols, rap artists would do nothing with the watches other than Some of you will probably know the term “Patek” or the real name “Patek Philippe”, even if you don’t even know what it is about. After all, the name of the Swiss luxury watch appears in countless rap lyrics. One can say that hip hop has a real fascination with Patek Philippe watches. But what does the president of the company actually think about it? He recently revealed this in an interview with the Handelszeitung .

“My father would have been surprised”: Patek Philippe President Thierry Stern talks about rappers and watches
Thierry Stern, the president of the family business, is asked by the interviewer if he “doesn’t mind” that rappers “pray up and down” the clocks in their lyrics and pose with them. He replies that his father would have been “very surprised” at the time. Although Stern himself doesn’t like it when Patek watches are used as mere status symbols, rap artists would do nothing with the watches other than “managers or scientists”. Here, as there, it is about making success visible in life.

When asked if other customers see it that way, Stern replies that “older collectors” are surprised by the new wave of customers. But musicians and dancers have “always been a part of Patek,” so it’s not a brand new development.

Patek Philippes in rap: Countless examples
The hype surrounding Pateks in rap is by no means new, either in the German or in the American scene. The clocks are popping up everywhere, past and present, especially in the form of shoutouts in song lyrics and music videos. Whether on the “Culture” series by Migos ( “Put on the Patek, then change up the weather/ The shit turnin’ into the rain”), Cardi B on “Bartier Cardi” ( “They say you basic, I flooded the Rollie with diamonds/ I flooded the Patek and bracelet”) or Gzuz , whose “glittering Patek” on “YumYum” is irrelevant. Sido doesn’t mention her in the song, but in the video for “he proudly presents his iced out Patek Philippe Nautilus.

In fact, many rappers love the clocks so much that they even name entire songs after them. Lil Uzi Vert sings about the new watch on his wrist on “New Patek” and Shindy’s Patek famously goes ” bling bling ” on “Nautilus” (named after the model of the watch) . According to luxury watch expert Marc Gebauer, the Shindy song even caused the prices of the “Nautilus” models to rise sharply on the Internet.