E-40 GETS INTO BEER WITH E. CUARENTA CERVEZA – A SPANISH TRANSLATION OF HIS BLAZE

On Tuesday, January 11, E-40 officially unveiled its new Mexican-style golden lager, E. Cuarenta Cerveza , which takes its name from the Spanish translation of the lyricist’s rap name Vallejo.  E. Cuarenta Cerveza is another step in the rapper’s expansion into the spirits market. An entrepreneurial adventure that began in 2013 with the release of its Function Red … Read more